クリエイティブは " 絆=ハイフネーション "

Hyphenation supports regional revitalization by making creatives "bonds = hyphens"

 

Update:2021(R3)/03/19

What's PALM STAR?

The project "PALM STAR", which Hyphenation has applied for examination for the world's largest crowdfunding service "Kickstarter", has been successfully approved with high evaluation. It was launched (12/18). Please take this opportunity to register for "Kickstarter" and follow the launch.

https://www.kickstarter.com/projects/pmach/a-sake-cup-called-palmstar

The project "Palm Star" means "Sake". This is a project to make sake blink in the palms of people all over the world. The unique "Sake cup" for that purpose will be launched in "Kickstater". It is made of FDM, which has an attractive texture reminiscent of porcelain and pottery, and its precise structure is used to extend the power LED inside. The brilliance that can be seen through the milky white wraps the poured SAKE with an unprecedented charm.





Introducing

The founder of this project is a member of the faculty of Miyagi University near Sendai City, specializing in product design. Prior to joining the university, he worked as a product designer or graphic designer at Sony Corporation, GE Electronics Japan Branch, and Suntory Limited, and has developed more than 200 designs in total. This project will be promoted mainly by our hyphenation, but we plan to receive support from the members of the laboratory. The design is in the final stages and the production prospects are clear, so we decided to launch Kickstarter this time. By the way, I would like everyone to know about the reason for this project. Please see the stone statue below.

As you know, Miyagi Prefecture, where we live, was the central disaster area of the Great East Japan Earthquake that occurred 10 years ago. This statue was erected in the saddest place in the tragedy. Named "KO・MA・MO・RI", this stone statue is a statue of a mother holding a child. The meaning of "KO・MA・MO・RI" is "to protect children". This is a schoolyard where nearly 80 elementary school children have disappeared. The stone statue was built for its requiescats. The tsunami struck 45 minutes after the big tremor. During that time, all of them would have been saved if the elementary school students had climbed the back mountain behind the schoolyard, but due to various factors, it was not done. All but one child and one teacher were hit by the tsunami. The photo below caught the eyes of us, who had lost their words before the trace of the tragedy and stood stunned.

It was my mother's hand. It is the palm of her hand that protects the child. It was at this time that we poured a compassionate gaze into the palm of our hand. At the same time, I thought that if this palm of my hand was used by "Palm Star", it would be a homage to protect the world. This project is the first step towards that.



有限会社ハイフネーションロゴMK

「地域連携企業」のコンセプト

CONCEPT: 産業活動における需要と供給との交換方法は、①市場、②契約、③互酬の3つとされます。この3つの内、地域の産業活動にとって欠かすことのできないものが「互酬/奉仕」です。供給側は贈ることで奉仕し贈られた側(需要側)は、その意の感謝を返す。互いを想う互酬の関係性こそが、地域産業をけん引してくれる大きな力になってくれるのではないのでしょうか。There are three ways to exchange supply and demand in industrial activities: (1) market, (2) contract, and (3) reciprocity. Of these three, "reciprocity / service" is indispensable for local industrial activities. The supply side serves by giving, and the gifted side (demand side) returns gratitude for that intention. I think that the reciprocal relationship of thinking about each other will be a great force to drive the local industry.